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Un UX Designer lavora su molti aspetti nell’ambito digitale, in questo articolo parlerò dei punti chiave.
Moltissime persone, in tutti questi anni, mi hanno chiesto tecniche e consigli per diventare ux designer.
Ho pensato quindi di riassumere i 5 temi di cui si occupano gli User Experience Designer:
- L’utente al centro: un prodotto o servizio, dev’essere progettato sulle esigenze del cliente specifico. Una buona esperienza in un prodotto digitale, favorisce la scelta, da parte dell’utente, di un prodotto o servizio piuttosto che un altro. Chi investe in UX design, mettendo l’utente al centro, avrà un vantaggio competitivo…
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Da pochi anni, tutte le aziende che operano nel digitale sono alla ricerca di figure professionali per prendersi cura di tutta l’esperienza dell’utente online, la user experience: gli UX designer.
Perché lo fanno?
La motivazione è principalmente una: la concorrenza!
Facciamo un esempio: quanti eCommerce di vestiti esistevano 15 anni fa?
Pochi.
15 anni fa non esistevano gli UX designer perché nessuno aveva problemi di concorrenza online.
I prodotti venivano venduti offline principalmente, il web era una vetrina, pochi vendevano perché poca gente era interessata a comprare online.
Oggi è tutt’altra storia.
Quanti sono i siti che…
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Per diventare UX Designer, l’esperienza è tutto. Ma davvero tutto.
Guarda l’immagine di questo post, pensi che basti studiare per ritenersi esperto su tutti gli aspetti, tecniche e metodologie di tutte le aree presenti? 😟
Serve praticarle bene.
Faccio già parte del settore
Se già lavori nel settore, per esempio come Project manager, Visual designer, o anche come Front-end developer, allora sarai più avvantaggiato. 💪
Avrai già la conoscenza riguardo molti aspetti della User Experience.
Osserva questa immagine che ho aggiunto a questo post e segnati tutte le aree che non conosci della parte di colore giallo. 📝
By Luca Longo from the blog of CourseUX.com
Definition: A design review is the result of a set of research methods that involves the analysis of a design. A UX expert usually does this. The goal is to identify usability issues and strengths.
Today I’m going to talk about one of my favorite techniques.
A design review, or a UX expert review, is really useful in order to improve your website’s conversions and general usability.
First of all, we need to start with the problem:
Why is my web site's conversion rate so low?
or
How can I improve my…
Today I want to go through a very common problem for designers: the UX of Login, Register, and Password Recovery. This problem affects a lot the exit page rate and, of course, conversions.
There are two cases that you should consider:
- websites e-commerce, where the user data can be very important;
- website and web apps where user information can be optional.
The UX of Login and Registration is always painful. Nobody loves registering on a new site by filling forms, check and validate emails, invent new passwords that follow strict rules.
How many times does…
By Luca Longo from the blog of CourseUX.com
Today, I’ll talk about how to build the best design team, who does not only focus on being user experience competent, but also a team that is well rounded.
The creation of in-house teams, responsible for user experience, are becoming more and more popular in companies.
In making these recommendations, we will examine six of the key roles that have to be present on the user experience team.
1 Content Strategist
The User Experience of colors
By Luca Longo from the blog of CourseUX.com
There’s a ridiculously simple way to increase your buttons CTA (Call to Action) conversion rate. In this article, I will share my best practices for buttons.
And once you know what they are, and how it works, you’ll want to kick yourself for not trying it sooner.
Today I’m going to show you how two of my customers — an e-commerce website and an analytics mobile app — used this trick to boost their CTA conversion rate by an average of 30% over 6 months. There are many ways to consider colors…
By Luca Longo from the blog of CourseUX.com
Today you are going to learn something different about User Experience.
Why?
Learning something new about UX was a great experience for my personal growth. I was working on many projects, with different businesses and I often found myself having to go outside of the UX limits.
I had to extend my research to the customer experience (CX) and defining and understanding the difference between UX and CX.
This step is very important.
Not only because you are going to know many other aspects about your projects, but mainly because you will…
By Luca Longo from the blog of CourseUX.com
Today, I’ll talk about my experience working as a UX Lead in an agile company.
Just to make sure, I’m not going to talk about using agile during your design process, Google already published an excellent document about that.
In this article, you are going to learn how to provide UX in Agile teams, how to work with Product Managers, and with outsourced companies.
Agile Introduction
Let’s make a short introduction to Agile methods.
Since agile has been introduced in the development of applications, both the overall quality and the speed of delivery of…
By Luca Longo from the blog of CourseUX.com
Most people tell you that the secret of the best Product User Experience is confined to sketching beautiful interfaces.
Are they right?
Well, to be honest with you… no.
Here’s the deal:
I’ll be the first to tell you that UX is nothing about “painting pretty pictures”.
It’s a process that — ideally — starts at the strategy level and affects the whole lifecycle of a project. UX design begins by learning about the business model, doing user research and understanding how a service can fit into the users’ perspective.
It’s a…
